Question
What's the biggest challenge for most businesses when going online?
B Developing a plan
Question
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
C Where your customers go after leaving your website
Question
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
C Send them offers when they enter a certain geographical area
Question
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
B It can identify how your offering is different in comparison to your competitors
Question
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
C YouTube
Question
Google Search Console “Crawl” reports let you monitor...?
B If Google can view your web pages
Question
Fill the blank: 'Search engines _________ the internet to discover content.'
crawl
Question
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
A relevance
Question
Which of the following is a benefit of search advertising over display advertising?
D Search advertising is shown to customers who are searching for your specific terms
Question
Which of the following is a benefit of display advertising over search advertising?
A Display advertising is cheaper than search advertising
B Appearing on relevant websites offering advertising space
C Ads can appear at the top of search engine results pages
D Display ads are more likely to be clicked on
Question
When using display advertising, what could you include in an ad to achieve the goal of driving more sales?
A Promotions and special offers
B Personalised messages
C Location specific information
D Product shots and detailed information
Question
How can you attract social media users to share your video content online?
A Tag them in posts
B Use hashtags
C Make them funny
D Use subtitles
Question
How can your business benefit from video without making one yourself?
A
Advertising on other people's videos
Question
In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
A Conversion
B Dimension
C Access
D Metric
Question
When using analytics programmes on your website, which of these do not fall under the category of a metric?
A Browser users use to access your site
B Unique visitors to your site
C Time users spend on your site
D Number of pages viewed per visit
Question
How do you handle data in analytics to gain greater insights into our audience's behaviour?
C Segment
Question
Why should you avoid focusing on collecting as much data as possible?
C The right information, at the right time, is more valuable
Sell products or services online
Question
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
B Set up a web-based money transfer software like PayPal
Question
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
C Ensure images are of a high quality
Question
Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
B hierarchical
Question
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
A
accessible | supply chain | legal
Question
If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
B
Translated but also locally adapted for the audience
----------------------
Question
The Increased Use of The Internet Presents A Lot Of Potential For Which Types Of Businesses?
Answer:All Businesses
Question
Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?
Answer:Creating A Business Listing In Online Local Directories
Question
Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?
Answer:Browsing Your Product Pages And Reviewing The Frequently AskedQuestions Page
Question
What Is A Key Benefit Of Having An Online Presence For A Business?
Answer:Being Visible When People Search For A Business Like Yours
Question
Which Tool Helps You Measure The Success Of Your Website?
Answer:Analytics
Question
Which Of The Following Statements Is True When It Comes To Taking A Business Online?
Answer: Use Analytics To Make Informed Decisions
Question
Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?
Answer:E-commerce
Question 4.
Which Of The Following Statements Is True When Marketing Your Business Online?
Question
Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?
Answer:Mobile Apps Enable Your Customers To Purchase Your Products Without Being On Your Website
Question
What Is A Web Server?
Answer: A Computer Connected To The Internet With Software That Allows It To Host All The Components Of Your Website
Question 3.
Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.
Answer: Hyperlink
Question 4.
Which Of The Following Is Something You'll Probably Want To Exclude From Your Website?
Answer: A Lot Of Deep Scientific Information And Detailed Statistics
Question 5.
Which Of The Following Is An Example Of A 'call To Action' On A Website?
Answer: A ‘get Directions To Our Store’ Button Which When Clicked, Redirects To A Map Displaying Directions To The Store Based On The Customer’s Current Address
Question 6.
What Should You Consider When Developing Your Website Content?
Answer: What Your Customers Are Looking For
Question 1.
What Is The First Step In Creating An Online Business Strategy?
Answer: Identifying Business Goals
Question 2.
What Is The Purpose Of The 'see, Think, Do, Care' Framework?
Answer:To Help A Business Understand The Customer Journey Online
Question 3.
Why Is Optimizing Customer Touchpoints Online Beneficial For Businesses?
Answer: It Provides Customers With Value Every Time They Come Into Contact With A Brand, Helping Build Trust
Question 4.
Once You've Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-term Online Strategy?
Answer:Incorporate It Within Marketing Materials Across All Channels To Help Raise Customer Awareness
Question 5.
What Type Of Information Can KPIs Provide?
Answer: Long-term Projections
Question 1.
Why Are Search Engines A Great Place For A Business To Be Found?
Answer:People Who Search Are Actively Looking For Information, Products Or Services
Question 2.
What Technology Do Search Engines Use To 'crawl' Websites?
Answer:Bots
Question 3.
Which Of The Following Can Help A Search Engine Understand What Your Page Is About?
Answer:The Title Tag
Question 4.
Fill in The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.
Answer: The Search Results Page
Question 5.
Which Of These Is An Important Factor In The Paid Search Auction System?
Answer:How Relevant Your Ads Are
Question 6.
Which Of These Can Google Search Console Help You To Do?
Answer: It Helps You Understand Which Keywords People Are Searching For On Google
Question 1.
Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?
Answer: Site Popularity
Question 2.
What Should Be The First Step Of A Structured SEO Plan?
Answer: Keyword research
Question 3.
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Answer:Bid value
Question 4.
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Answer: Long-tail keywords
Question 5.
Which of the following would be an ideal goal for an SEO plan?
Answer:Increasing how many relevant people visit your website
Question 1.
Which of the following page titles would be most suitable for a website page describing a store's return policy?
Answer:[Company Name’s] Return Policy
Question 2.
Which of the following is a good way to get other websites to link to your site?
Answer: Building relationships with similar sites
Question 3.
When expanding a business internationally, which of the following is most important to provide on your website?
Answer:Products and delivery details in the correct currency
Question 1.
Search engine marketing can also be called what?
Answer: Pay-per-click advertising
Question 2.
In an SEM auction, your Quality Score is based on which aspect of your ad?
Answer:Relevance
Question 3.
Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.
Answer: Keyword
Question 4.
What should your search ad have in order to promote more clicks?
Answer:A call to action
Question 1.
Which of the following is a benefit of using relevant ads and landing pages?
Answer: Higher ad positions on the search results page
Question 2.
When it comes to search ads, which description best describes 'negative keywords'?
Answer: Keywords that are excluded from a campaign
Question 3.
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Answer: Exact Match
Question 4.
What can conversion tracking in search help you measure?
Answer: How many people visiting your site from a search ad end up completing a purchase
Question 1.
How can you improve a business's visibility to people located near you geographically?
Answer: Make sure your phone number, address and business hours are easy to find
Question 2.
Which of the following is an example of a local search?
Answer: "bike shop near me"
Question 3.
Which of the following is a benefit of registering your business in online local listings?
Answer: Increased likelihood of being discovered through search engines
Question 4.
Which three pieces of information are essential to include first in your local directory listing?
Answer: Business name, business address, telephone numbers
Question 1.
Which of the following factors help search engines determine if your business is local?
Answer:Location details on the website, quality content and how mobile friendly the website is
Question 2.
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Answer: Because local users tend to use their mobile devices when they’re out of the house
Question 3.
Which of the following can help you gain visibility in search engines?
Answer:Adding relevant content that highlights the location of your business
Question 1.
Which of the following can businesses achieve by using social media?
Answer: Attract new audiences
Question 2.
Fill in the blank: Businesses should focus on social media platforms with _______.
Answer: A relevant audience
Question 3.
Which of the following is an example of a social media goal?
Answer: Drive more traffic to your store
Question 4.
Which details should you look to include on a business profile page on social media?
Answer: Description of the Business
Question 1.
A robust social media plan includes which of the following?
Answer: A long-term schedule identifying when to post content
Question 2.
What is the best way to put your social content in front of people who don't already follow you?
Answer: Use paid promotion to reach new audiences
Question 3.
What can social media analytics tools help you measure when assessing campaign results?
Answer: Whether the visitor clicked on a paid ad or organic listing
Question 4.
Which of the following is a pitfall when using social media for business?
Answer:Not having the resources to respond to comments andQuestions in a timely manner
Fundamentals Of Digital Marketing: Module 14/26
Discover the possibilities of mobile
Question 1.
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Answer:Optimise your site
Question 2.
What does responsive design mean?
Answer:Your website will adapt to suit whichever device it is being viewed on
Question 3.
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Answer:Performance and usability
Question 4.
What can a business use to send messages to users who have already downloaded their app?
Answer: Push Notification
Fundamentals Of Digital Marketing: Module 15/26
Make mobile work for you
Question 1.
When considering how mobile users will search for your business, which types of keywords should you focus on?
Answer: Shorter keywords and phrases
Question 2.
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Answer:The site works on different mobile devices
Question 3.
Which of the following can be used to target an audience when using some social media ads?
Answer:People’s relationship status
Question 4.
When making video content for your display ads, what is most important to ensure?
Answer: Videos are relevant, short and include a CTA
Fundamentals Of Digital Marketing: Module 16/26
Get started with content marketing
Question 1.
Which of the following is an accurate definition of what a content marketing campaign involves?
Answer: The creation and promotion of online materials with the goal of increasing interest in a product or service
Question 2.
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Answer:Audience segmentation
Question 3.
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.
Answer:Educate
Question 4.
Which of the following best describes why approaches to writing need to be adapted for online content?
Answer:Online readers have a reduced attention span, due to being flooded with information
Question 5.
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Answer:Creating a content calendar
Question 6.
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Answer:Session duration
Fundamentals Of Digital Marketing: Module 17/26
Connect through email
Question 1.
Which of the following will you need to start an email marketing programme?
Answer:A way to collect people’s email addresses
Question 2.
Which of the following is a common feature of email marketing platforms?
Answer:A feature allowing users to unsubscribe from your emails
Question 3.
Which of these is a good practice to keep in mind when sending emails to your contacts?
Answer:Run an A/B test on your subject line to determine which one works best
Question 4.
If the open rate of your emails seems low, which of the following could help you fix that?
Answer: Adjust the subject line of your email
Question 5.
Which of the following statements is true when it comes to running email campaigns for a business?
Answer:There’s no need to use sponsored ads within your email marketing
Fundamentals Of Digital Marketing: Module 18/26
Advertise on other websites
Question 1.
If you own a film blog, which type of customer can you expect to reach with display advertising?
Answer:People who haven't read your blog before but are interested in your subject
Question 2.
Fill in the blank: The ads on search engines are usually made up of ________.
Answer:Text
Question 3.
When using search engine marketing, where can your ads appear?
Answer: Only on search engines
Question 4.
When setting up display advertising campaigns, who can you target?
Answer: People who speak different languages
Fundamentals Of Digital Marketing: Module 19/26
Deep dive into display advertising
Question 1.
In what way can display advertising be effective?
Answer: It drives traffic to your website
Question 2.
Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
Answer: The cost of each ad you publish
Question 3 .
Which of the following is true when purchasing ad placements on an advertising network?
Answer: The network provides data on the click-through-rate
Question 4.
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Answer: Retargeting with a display ad that has a discount coupon
Question 5.
What is the first step of display retargeting?
Answer: Defining your audience
Fundamentals Of Digital Marketing: Module 20/26
Make the most of video
Question 1.
When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
Answer: Publishing a how-to video on their website
Question 2.
What can using video as part of your online presence help you create?
Answer: A channel to engage with customers
Question 3.
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
Answer: Creativity, planning and any budget
Question 4.
Using videos in email marketing and social media is an effective way to do what?
Answer: Engage and grow your audience
Question 5.
How can you take advantage of video for your product/services without actually making a video?
Answer: Advertise on other people's videos
Question 6.
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Answer: Consider updating your preview images, titles or description.
Fundamentals Of Digital Marketing: Module 21/26
Get started with analytics
Question 1.
Fill in the blank: Website analytics can tell you _____________.
Answer: What time of day your website gets the most traffic
Question 2.
Analytics can give you immediate valuable information about which type of customers?
Answer: Previous and current customers
Question 3.
If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
Answer: How many people visiting your site book a room with you
Fundamentals Of Digital Marketing: Module 22/26
Find success with analytics
Question 1.
Most web analytics tools can tell you what information about the user?
Answer: Their location, type of device they're using and pages visited
Question 2.
Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
Answer: Tweak the ad's copy and analyse the results
Question 3.
Which section of Google Analytics can tell you whether visitors have found your website via social media?
Answer: Acquisition
Fundamentals Of Digital Marketing: Module 23/26
Turn data into insights
Question 1.
Which type of data relates to a metric that can be represented with a number?
Answer: Quantitative
Question 2.
What makes the data cycle useful?
Answer: It helps you make the most of the data collected from marketing activities
Question 3.
Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
Answer:'Why'
Question 4.
Which of the following is a benefit of using spreadsheets?
Answer: Vast quantities of data can be stored, sorted and analysed quickly
Fundamentals Of Digital Marketing: Module 24/26
Build your online shop
Question 1.
What would be beneficial to include on a product description page?
Answer: Reviews of the product
Question 2.
Which of the following is an advantage of e-commerce?
Answer: Low operational costs
Question 3.
To an owner or administrator, what is a functional benefit of having an online store?
Answer: It provides a backend system with order management
Question 4.
What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Answer: Third-party payment processing
Fundamentals Of Digital Marketing: Module 25/26
Sell more online
Question 1.
Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Answer: Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
Question 2.
What is an example of product merchandising?
Answer: Displaying very specific, featured products on your home page
Question 3.
Which of the following statements is true when describing how retargeting ads work
Answer: Once a user visits your site, the code drops an anonymous browser cookie
Fundamentals Of Digital Marketing: Module 26/26
Expand internationally
Question 1.
What is the best way to translate the content on your website for a new market?
Answer: Native speakers
Question 2.
Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Answer: Keyword planning tools
Question 3.
When adapting your website for customers who speak a different language, what should you do?
Answer: Translate your content with consideration to particular words and phrases
Question 4.
Which of the following is primarily meant to target new customers online?
Answer: Search advertising
Question 5.
What should a business do first, when considering going into a new market?
Answer: Determine its ability to deliver products and review all tax and legal information
Question 6.
When selling to people in different countries, what payment form should you consider using if you aren't already?
Answer: Paypal or Worldpay
Question 7.
Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
Answer: The legal and tax considerations in that market
Solutions to Final ExamQuestions
Question 1.
What's the biggest challenge for most businesses when going online?
Answer: Developing a plan
Question 2.
When looking to advertise a new business online, what is one of the major benefits of display ads
Answer: They can come in many different formats
Question 3.
When considering whether to have a web presence for your business, which of the following is not a major factor?
Answer: How long you’ve been in business
Question 4.
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touch point could you use to take advantage of this insight?
Answer: Social media
Question 5.
Which are the first steps you should consider when constructing an online business strategy?
Answer: Create goals and identify a USP
Make it easy for people to find a business on the web
Question 6.
What is the term we use to describe how search engines categorize each piece of content?
Answer: Indexing
Question 7.
Fill the blank: 'Search engines _________ the internet to discover content.'
Answer: crawl
Question 8.
When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
Answer: Find more opportunities
Question 9.
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
Answer: The quality of links is important, not the quantity
Question 10.
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Answer: Write some great content they will find useful
Question 11.
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
Answer: relevance
Question 12.
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Answer: Above them
Question 13.
What is the most important thing to consider when optimising a search engine marketing campaign
Answer: Increasing the relevance of the keywords, ads, and landing page
Question 14.
Which search query would trigger an ad based on this keyword: [London portrait photographer]?
Answer: London portrait photographer
Reach more people locally, on social media or on mobile
Question 15.
Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
Answer: Local Search
Question 16.
When looking to promote your products and services locally, what are the benefits of using search engine ads?
Answer: You can target ads to a specific geographic area
Question 17.
Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?
Answer: Engaging & Inviting
Question 18.
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Answer: Your audience’s interests
Question 19.
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Answer: Site speed and usability
Question 20.
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?
Answer: Optimised for different devices
Question 21.
Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Answer: Refining their content marketing strategy as they go, taking into account available data and metrics
Reach more customers with advertising
Question 22.
When it comes to email marketing, what do we mean by the term A/B testing?
Answer: A/B testing means splitting your audience and sending each of them a different variation of your email
Question 23.
Which form of targeting would you use to display ads to people who have previously visited your website?
Answer: Retargeting
Question 24.
Which of the following is a benefit of search advertising over display advertising?
Answer: Search advertising is shown to customers who are searching for your specific terms
Question 25.
Which of the following is the most accurate analogy for a display advertising network?
Answer: A marketplace between online publishers and advertisers
Question 26.
How can your business benefit from video without making one yourself?
Answer: Advertising on other people's videos
Question 27.
If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Answer: Update the description to tell people more about the video
Question 28.
When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Answer: The time a user spends on the site
Question 29.
When using analytics on your website, what do we mean by the term 'conversion'?
Answer: The act of a user completing a goal
Question 30.
When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Answer: Find insights that can help you identify where to make improvements
Question 31.
How do you handle data in analytics to gain greater insights into our audience's behaviour?
Answer: Segment
Question 32.
When creating a presentation based on lots of data, what principle should you bear in mind?
Answer: Tailor your approach to your audience in order to tell a better story
Question 33.
Why should you avoid focusing on collecting as much data as possible?
Answer: The right information, at the right time, is more valuable
Sell products or services online
Question 34.
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Answer: Ensure images are of a high quality
Question 35.
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Answer: Set up a web-based money transfer software like PayPal
Question 36.
If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Answer: Retargeting
Question 37.
Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
Answer: hierarchical
Take a business global
Question 38.
If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Answer: Translated but also locally adapted for the audience
Question 39.
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
Answer: accessible | supply chain | legal
Question 40.
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
Answer:use online tools to help you understand where there’s a strong demand for your products
--------------------------
undamentals Of Digital Marketing: Module 1/26
The Online Opportunity
Question 1
The Increased Use of The Internet Presents A Lot Of Potential For Which Types Of Businesses?
Answer: All Businesses
Question 2
Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?
Answer: Creating A Business Listing In Online Local Directories
Question 3
Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?
Answer: Browsing Your Product Pages And Reviewing The Frequently AskedQuestions Page
Question 4
What Is A Key Benefit Of Having An Online Presence For A Business?
Answer:Being Visible When People Search For A Business Like Yours
This blog contains all the answers of Google Digital Unlocked of all 26 modules and final examination answers. If you are looking for final exam answer, you can find them below the answer of 26th moduleQuestion. Please fill your answers correctly, if you did a mistake once then you cannot skip to quiz again in the same module without completing the topic.
Fundamentals Of Digital Marketing: Module 2/26
Your First Steps In Online Success
Question 1
Which Tool Helps You Measure The Success Of Your Website?
Answer: Analytics
Question 2
Which Of The Following Statements Is True When It Comes To Taking A Business Online?
Answer: Use Analytics To Make Informed Decisions
Question 3
Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?
Answer: E-commerce
Question 4
Which Of The Following Statements Is True When Marketing Your Business Online?
Answer: Social Media Is A Great Way To Engage Your Audience
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Fundamentals Of Digital Marketing: Module 3/26
Build Your Web Presence
Question 1
Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?
Answer: Mobile Apps Enable Your Customers To Purchase Your Products Without Being On Your Website
Question 2
What Is A Web Server?
Answer: A Computer Connected To The Internet With Software That Allows It To Host All The Components Of Your Website
Question 3
Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.
Answer: Hyperlink
Question 4
Which Of The Following Is Something You'll Probably Want To Exclude From Your Website?
Answer: A Lot Of Deep Scientific Information And Detailed Statistics
Question 5
Which Of The Following Is An Example Of A 'call To Action' On A Website?
Answer: A ‘get Directions To Our Store’ Button Which When Clicked, Redirects To A Map Displaying Directions To The Store Based On The Customer’s Current Address
Question 6
What Should You Consider When Developing Your Website Content?
Answer: What Your Customers Are Looking For
Fundamentals Of Digital Marketing: Module 4/26
Plan Your Online Business Strategy
Question 1
What Is The First Step In Creating An Online Business Strategy?
Answer: Identifying Business Goals
Question 2
What Is The Purpose Of The 'see, Think, Do, Care' Framework?
Answer: To Help A Business Understand The Customer Journey Online
Question 3
Why Is Optimizing Customer Touchpoints Online Beneficial For Businesses?
Answer: It Provides Customers With Value Every Time They Come Into Contact With A Brand, Helping Build Trust
Question 4
Once You've Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-term Online Strategy?
Answer: Incorporate It Within Marketing Materials Across All Channels To Help Raise Customer Awareness
Question 5
What Type Of Information Can KPIs Provide?
Answer: Long-term Projections
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Fundamentals Of Digital Marketing: Module 5/26
Get Started with Search
Question 1
Why Are Search Engines A Great Place For A Business To Be Found?
Answer: People Who Search Are Actively Looking For Information, Products Or Services
Question 2
What Technology Do Search Engines Use To 'crawl' Websites?
Answer: Bots
Question 3
Which Of The Following Can Help A Search Engine Understand What Your Page Is About?
Answer: The Title Tag
Question 4
Fill in The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.
Answer: The Search Results Page
Question 5
Which Of These Is An Important Factor In The Paid Search Auction System?
Answer: How Relevant Your Ads Are
Question 6
Which Of These Can Google Search Console Help You To Do?
Answer: It Helps You Understand Which Keywords People Are Searching For On Google
Fundamentals Of Digital Marketing: Module 6/26
Get Discovered With Search
Question 1
Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?
Answer: Site Popularity
Question 2
What Should Be The First Step Of A Structured Seo Plan?
Answer: Keyword research
Question 3
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Answer:bid value
Question 4
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Answer: Long-tail keywords
Question 5
Which of the following would be an ideal goal for an SEO plan?
Answer:Increasing how many relevant people visit your website
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7/26
Make search work for you
Question 1
Which of the following page titles would be most suitable for a website page describing a store's return policy?
Answer: [Company Name’s] Return Policy
Question 2
Which of the following is a good way to get other websites to link to your site?
Answer: Building relationships with similar sites
Question 3
When expanding a business internationally, which of the following is most important to provide on your website?
Answer:Products and delivery details in the correct currency
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8/26
Be noticed with search ads
Question: 1
Search engine marketing can also be called what?
Answer: Pay-per-click advertising
Question 2
In an SEM auction, your Quality Score is based on which aspect of your ad?
Answer: Relevance
Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.
Answer: Keyword
Question 4
What should your search ad have in order to promote more clicks?
Answer: A call to action
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9/26
Improve your search campaigns
Question 1
Which of the following is a benefit of using relevant ads and landing pages?
Answer: Higher ad positions on the search results page
Question 2
When it comes to search ads, which description best describes 'negative keywords'?
Answer: Keywords that are excluded from a campaign
Question 3
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Answer: Exact Match
Question 4
What can conversion tracking in search help you measure?
Answer: How many people visiting your site from a search ad end up completing a purchase
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10/26
Get noticed locally
Question 1
How can you improve a business's visibility to people located near you geographically?
Answer: Make sure your phone number, address and business hours are easy to find
Question 2
Which of the following is an example of a local search?
Answer: "bike shop near me"
Question 3
Which of the following is a benefit of registering your business in online local listings?
Answer: Increased likelihood of being discovered through search engines
Question 4
Which three pieces of information are essential to include first in your local directory listing?
Answer: Business name, business address, telephone numbers
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 11/26
Help people nearby find you online
Question 1
Which of the following factors help search engines determine if your business is local?
Answer:Location details on the website, quality content and how mobile friendly the website is
Question 2
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Answer: Because local users tend to use their mobile devices when they’re out of the house
Question 3
Which of the following can help you gain visibility in search engines?
Answer:Adding relevant content that highlights the location of your business
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12/26
Get noticed with social media
Question 1
Which of the following can businesses achieve by using social media?
Answer: Attract new audiences
Question 2
Fill in the blank: Businesses should focus on social media platforms with _______.
Answer: A relevant audience
Question 3
Which of the following is an example of a social media goal?
Answer: Drive more traffic to your store
Question 4
Which details should you look to include on a business profile page on social media?
Please drop your valuable feedback in comment section. Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13/26
Deep dive into social media
Question 1
A robust social media plan includes which of the following?
Answer: A long-term schedule identifying when to post content
Question 2
What is the best way to put your social content in front of people who don't already follow you?
Answer: Use paid promotion to reach new audiences
Question 3
What can social media analytics tools help you measure when assessing campaign results?
Answer: Whether the visitor clicked on a paid ad or organic listing
Question 4
Which of the following is a pitfall when using social media for business?
Answer: Not having the resources to respond to comments andQuestions in a timely manner
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14/26
Discover the possibilities of mobile
Question 1
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Answer:Optimise your site
Question 2
What does responsive design mean?
Answer:Your website will adapt to suit whichever device it is being viewed on
Question 3
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Answer:Performance and usability
Question 4
What can a business use to send messages to users who have already downloaded their app?
Answer : Push Notification
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15/26
Make mobile work for you
Question 1
When considering how mobile users will search for your business, which types of keywords should you focus on?
Shorter keywords and phrases
Question 2
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Answer:The site works on different mobile devices
Question 3
Which of the following can be used to target an audience when using some social media ads?
Answer:People’s relationship status
Question 4
When making video content for your display ads, what is most important to ensure?
Videos are relevant, short and include a CTA
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16/26
Get started with content marketing
Question 1
Which of the following is an accurate definition of what a content marketing campaign involves?
The creation and promotion of online materials with the goal of increasing interest in a product or service
Question 2
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Answer:Audience segmentation
Question 3
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.
Answer:Educate
Question 4
Which of the following best describes why approaches to writing need to be adapted for online content?
Answer:Online readers have a reduced attention span, due to being flooded with information
Question 5
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Answer:Creating a content calendar
Question 6
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Answer:Session duration
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17/26
Connect through email
Question 1
Which of the following will you need to start an email marketing programme?
Answer:A way to collect people’s email addresses
Question 2
Which of the following is a common feature of email marketing platforms?
Answer:A feature allowing users to unsubscribe from your emails
Question 3
Which of these is a good practice to keep in mind when sending emails to your contacts?
Answer:Run an A/B test on your subject line to determine which one works best
Question 4
If the open rate of your emails seems low, which of the following could help you fix that?
Adjust the subject line of your email
Question 5
Which of the following statements is true when it comes to running email campaigns for a business?
Answer:There’s no need to use sponsored ads within your email marketing
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18/26
Advertise on other websites
Question 1
If you own a film blog, which type of customer can you expect to reach with display advertising?
Answer: People who haven't read your blog before but are interested in your subject
Question 2
Fill in the blank: The ads on search engines are usually made up of ________.
Answer: Text
Question 3
When using search engine marketing, where can your ads appear?
Answer: Only on search engines
Question 4
When setting up display advertising campaigns, who can you target?
Answer:People who speak different languages
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19/26
Deep dive into display advertising
Question 1
In what way can display advertising be effective?
Answer: It drives traffic to your website
Question 2
Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
Answer: The cost of each ad you publish
Question 3
Which of the following is true when purchasing ad placements on an advertising network?
Answer: The network provides data on the click-through-rate
Question 4
If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Answer: Retargeting with a display ad that has a discount coupon
Question 5
What is the first step of display retargeting?Answer: Defining your audience
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20/26
Make the most of video
Question 1
\When incorporating videos into a digital strategy, which of the following tactics provides value to customers?Answer: Publishing a how-to video on their website
Question 2
What can using video as part of your online presence help you create?
Answer: A channel to engage with customers
Question 3
Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
Answer: Creativity, planning and any budget
Question 4
Using videos in email marketing and social media is an effective way to do what?Answer: Engage and grow your audience
Question 5
How can you take advantage of video for your product/services without actually making a video?Answer: Advertise on other people's videos
Question 6
When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Answer: Consider updating your preview images, titles or description.
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21/26
Get started with analytics
Question 1
Fill in the blank: Website analytics can tell you _____________.Answer: What time of day your website gets the most traffic
Question 2
Analytics can give you immediate valuable information about which type of customers?Answer: Previous and current customers
Question 3If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?Answer: How many people visiting your site book a room with you
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22/26Find success with analytics
Question 1Most web analytics tools can tell you what information about the user?Answer: Their location, type of device they're using and pages visitedQuestion 2Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.Answer: Tweak the ad's copy and analyse the results
Question 3Which section of Google Analytics can tell you whether visitors have found your website via social media?Answer: Acquisition
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23/26
Turn data into insights
Question 1Which type of data relates to a metric that can be represented with a number?Answer:QuantitativeQuestion 2What makes the data cycle useful?Answer: It helps you make the most of the data collected from marketing activitiesQuestion 3Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.Answer: 'Why'Question 4Which of the following is a benefit of using spreadsheets?Answer: Vast quantities of data can be stored, sorted and analysed quickly
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 24/26Build your online shop
Question 1What would be beneficial to include on a product description page?Answer: Reviews of the product
Question 2Which of the following is an advantage of e-commerce?Answer: Low operational costs
Question 3To an owner or administrator, what is a functional benefit of having an online store?
Answer: It provides a backend system with order management
Question 4What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Answer: Third-party payment processing
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25/26
Sell more online
Question 1Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Answer: Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
Question 2What is an example of product merchandising?
Answer: Displaying very specific, featured products on your home page
Question 3Which of the following statements is true when describing how retargeting ads workAnswer: Once a user visits your site, the code drops an anonymous browser cookie
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26/26
Expand internationally
Question 1What is the best way to translate the content on your website for a new market?
Answer: Native speakers
Question 2Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Answer: Keyword planning tools
Question 3When adapting your website for customers who speak a different language, what should you do?Answer: Translate your content with consideration to particular words and phrases
Question 4Which of the following is primarily meant to target new customers online?Answer: Search advertising
Question 5What should a business do first, when considering going into a new market?Answer: Determine its ability to deliver products and review all tax and legal information
Question 6When selling to people in different countries, what payment form should you consider using if you aren't already?
Answer: Paypal or Worldpay
Question 7Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
Answer: The legal and tax considerations in that market
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Certification exam
You've aced every tutorial in the Digital Unlocked. Ready to graduate? Take the final exam to earn your certificate.
Take a business online
Question 1What's the biggest challenge for most businesses when going online?
Answer: Developing a plan
Question 2When looking to advertise a new business online, what is one of the major benefits of display adsAnswer: They can come in many different formats
Question 3When considering whether to have a web presence for your business, which of the following is not a major factor?
Answer: How long you’ve been in business
Question 4You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touch point could you use to take advantage of this insight?
Answer: Social media
Question 5
Which are the first steps you should consider when constructing an online business strategy?\Answer: Create goals and identify a USP
Make it easy for people to find a business on the web
Question 6What is the term we use to describe how search engines categorize each piece of content?
Answer: Indexing
Question 7Fill the blank: 'Search engines _________ the internet to discover content.'
Answer: crawl
Question 8When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
Answer: Find more opportunities
Question 9There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
Answer: The quality of links is important, not the quantity
Question 10Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Answer: Write some great content they will find useful
Question 11Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
Answer: relevance
Question 12When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Answer: Above them
Question 13What is the most important thing to consider when optimising a search engine marketing campaign
Answer: Increasing the relevance of the keywords, ads, and landing page
Question 14Which search query would trigger an ad based on this keyword: [London portrait photographer]?
Answer: London portrait photographer
Reach more people locally, on social media or on mobile
Question 15Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
Answer: Local Search
Question 16When looking to promote your products and services locally, what are the benefits of using search engine ads?
Answer: You can target ads to a specific geographic area
Question 17Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?
Answer: Engaging & Inviting
Question 18Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Answer: Your audience’s interests
Question 19With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Answer: Site speed and usability
Question 20Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?
Answer: Optimised for different devices
Question 21Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Answer: Refining their content marketing strategy as they go, taking into account available data and metrics
Reach more customers with advertising
Question 22When it comes to email marketing, what do we mean by the term A/B testing?Answer: A/B testing means splitting your audience and sending each of them a different variation of your email
Question 23Which form of targeting would you use to display ads to people who have previously visited your website?
Answer: Retargeting
Question 24Which of the following is a benefit of search advertising over display advertising?
Answer: Search advertising is shown to customers who are searching for your specific terms
Question 25Which of the following is the most accurate analogy for a display advertising network?
Answer: A marketplace between online publishers and advertisers
Question 26How can your business benefit from video without making one yourself?
Answer: Advertising on other people's videos
Question 27If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Answer: Update the description to tell people more about the video
Question 28When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Answer: The time a user spends on the site
Question 29When using analytics on your website, what do we mean by the term 'conversion'?
Answer: The act of a user completing a goal
Question 30When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Answer: Find insights that can help you identify where to make improvements
Question 31How do you handle data in analytics to gain greater insights into our audience's behaviour?
Answer: Segment
Question 32When creating a presentation based on lots of data, what principle should you bear in mind?
Answer: Tailor your approach to your audience in order to tell a better story
Question 33Why should you avoid focusing on collecting as much data as possible?
Answer: The right information, at the right time, is more valuable
Sell products or services online
Question 34When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Answer: Ensure images are of a high quality
Question 35When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Answer: Set up a web-based money transfer software like PayPal
Question 36If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Answer: Retargeting
Question 37Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
Answer: hierarchical
Take a business global
Question 38If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Answer: Translated but also locally adapted for the audience
Question 39Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
Answer: accessible | supply chain | legal
Question 40Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?Answer: use online tools to help you understand where there’s a strong demand for your products
Hope you guys all get the certificate. Good luck and feel free to comment if you need answers in PDF format than you can leave your email address below. I will send you the answers in PDF format
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Fundamentals Of Digital Marketing: Module 1/26
The Online Opportunity
Question 1
The Increased Use of The Internet Presents A Lot Of Potential For Which Types Of Businesses?
Answer: All Businesses
Question 2
Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?
Answer: Creating A Business Listing In Online Local Directories
Question 3
Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?
Answer: Browsing Your Product Pages And Reviewing The Frequently AskedQuestions Page
Question 4
What Is A Key Benefit Of Having An Online Presence For A Business?
Answer:Being Visible When People Search For A Business Like Yours
This blog contains all the answers of Google Digital Unlocked of all 26 modules and final examination answers. If you are looking for final exam answer, you can find them below the answer of 26th moduleQuestion. Please fill your answers correctly, if you did a mistake once then you cannot skip to quiz again in the same module without completing the topic.
Fundamentals Of Digital Marketing: Module 2/26
Your First Steps In Online Success
Question 1
Which Tool Helps You Measure The Success Of Your Website?
Answer: Analytics
Question 2
Which Of The Following Statements Is True When It Comes To Taking A Business Online?
Answer: Use Analytics To Make Informed Decisions
Question 3
Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?
Answer: E-commerce
Question 4
Which Of The Following Statements Is True When Marketing Your Business Online?
Answer: Social Media Is A Great Way To Engage Your Audience
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Fundamentals Of Digital Marketing: Module 3/26
Build Your Web Presence
Question 1
Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?
Answer: Mobile Apps Enable Your Customers To Purchase Your Products Without Being On Your Website
Question 2
What Is A Web Server?
Answer: A Computer Connected To The Internet With Software That Allows It To Host All The Components Of Your Website
Question 3
Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.
Answer: Hyperlink
Question 4
Which Of The Following Is Something You'll Probably Want To Exclude From Your Website?
Answer: A Lot Of Deep Scientific Information And Detailed Statistics
Question 5
Which Of The Following Is An Example Of A 'call To Action' On A Website?
Answer: A ‘get Directions To Our Store’ Button Which When Clicked, Redirects To A Map Displaying Directions To The Store Based On The Customer’s Current Address
Question 6
What Should You Consider When Developing Your Website Content?
Answer: What Your Customers Are Looking For
Fundamentals Of Digital Marketing: Module 4/26
Plan Your Online Business Strategy
Question 1
What Is The First Step In Creating An Online Business Strategy?
Answer: Identifying Business Goals
Question 2
What Is The Purpose Of The 'see, Think, Do, Care' Framework?
Answer: To Help A Business Understand The Customer Journey Online
Question 3
Why Is Optimizing Customer Touchpoints Online Beneficial For Businesses?
Answer: It Provides Customers With Value Every Time They Come Into Contact With A Brand, Helping Build Trust
Question 4
Once You've Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-term Online Strategy?
Answer: Incorporate It Within Marketing Materials Across All Channels To Help Raise Customer Awareness
Question 5
What Type Of Information Can KPIs Provide?
Answer: Long-term Projections
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Fundamentals Of Digital Marketing: Module 5/26
Get Started with Search
Question 1
Why Are Search Engines A Great Place For A Business To Be Found?
Answer: People Who Search Are Actively Looking For Information, Products Or Services
Question 2
What Technology Do Search Engines Use To 'crawl' Websites?
Answer: Bots
Question 3
Which Of The Following Can Help A Search Engine Understand What Your Page Is About?
Answer: The Title Tag
Question 4
Fill in The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.
Answer: The Search Results Page
Question 5
Which Of These Is An Important Factor In The Paid Search Auction System?
Answer: How Relevant Your Ads Are
Question 6
Which Of These Can Google Search Console Help You To Do?
Answer: It Helps You Understand Which Keywords People Are Searching For On Google
Fundamentals Of Digital Marketing: Module 6/26
Get Discovered With Search
Question 1
Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?
Answer: Site Popularity
Question 2
What Should Be The First Step Of A Structured Seo Plan?
Answer: Keyword research
Question 3
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Answer:bid value
Question 4
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Answer: Long-tail keywords
Question 5
Which of the following would be an ideal goal for an SEO plan?
Answer:Increasing how many relevant people visit your website
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7/26
Make search work for you
Question 1
Which of the following page titles would be most suitable for a website page describing a store's return policy?
Answer: [Company Name’s] Return Policy
Question 2
Which of the following is a good way to get other websites to link to your site?
Answer: Building relationships with similar sites
Question 3
When expanding a business internationally, which of the following is most important to provide on your website?
Answer:Products and delivery details in the correct currency
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8/26
Be noticed with search ads
Question 1
Search engine marketing can also be called what?Pay-per-click advertising
Question 2
In an SEM auction, your Quality Score is based on which aspect of your ad?
Answer: Relevance
Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.
Answer: Keyword
Question 4
What should your search ad have in order to promote more clicks?
Answer: A call to action
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9/26
Improve your search campaigns
Question 1
Which of the following is a benefit of using relevant ads and landing pages?
Answer: Higher ad positions on the search results page
Question 2
When it comes to search ads, which description best describes 'negative keywords'?
Answer: Keywords that are excluded from a campaign
Question 3
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Answer: Exact Match
Question 4
What can conversion tracking in search help you measure?
Answer: How many people visiting your site from a search ad end up completing a purchase
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10/26
Get noticed locally
Question 1
How can you improve a business's visibility to people located near you geographically?
Answer: Make sure your phone number, address and business hours are easy to find
Question 2
Which of the following is an example of a local search?
Answer: "bike shop near me"
Question 3
Which of the following is a benefit of registering your business in online local listings?
Answer: Increased likelihood of being discovered through search engines
Question 4
Which three pieces of information are essential to include first in your local directory listing?
Answer: Business name, business address, telephone numbers
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 11/26
Help people nearby find you online
Question 1
Which of the following factors help search engines determine if your business is local?
Answer:Location details on the website, quality content and how mobile friendly the website is
Question 2
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Answer: Because local users tend to use their mobile devices when they’re out of the house
Question 3
Which of the following can help you gain visibility in search engines?
Answer:Adding relevant content that highlights the location of your business
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12/26
Get noticed with social media
Question 1
Which of the following can businesses achieve by using social media?
Answer: Attract new audiences
Question 2
Fill in the blank: Businesses should focus on social media platforms with _______.
Answer: A relevant audience
Question 3
Which of the following is an example of a social media goal?
Answer: Drive more traffic to your store
Question 4
Which details should you look to include on a business profile page on social media?
Please drop your valuable feedback in comment section.Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13/26
Deep dive into social media
Question 1
A robust social media plan includes which of the following?
Answer: A long-term schedule identifying when to post content
Question 2
What is the best way to put your social content in front of people who don't already follow you?
Answer: Use paid promotion to reach new audiences
Question 3
What can social media analytics tools help you measure when assessing campaign results?
Answer: Whether the visitor clicked on a paid ad or organic listing
Question 4
Which of the following is a pitfall when using social media for business?
Answer: Not having the resources to respond to comments andQuestions in a timely manner
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14/26
Discover the possibilities of mobile
Question 1
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Answer:Optimise your site
Question 2
What does responsive design mean?
Answer:Your website will adapt to suit whichever device it is being viewed on
Question 3
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Answer:Performance and usability
Question 4
What can a business use to send messages to users who have already downloaded their app?
Answer : Push Notification
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15/26
Make mobile work for you
Question 1
When considering how mobile users will search for your business, which types of keywords should you focus on?
Shorter keywords and phrases
Question 2
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Answer:The site works on different mobile devices
Question 3
Which of the following can be used to target an audience when using some social media ads?
Answer:People’s relationship status
Question 4
When making video content for your display ads, what is most important to ensure?
Videos are relevant, short and include a CTA
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16/26
Get started with content marketing
Question 1
Which of the following is an accurate definition of what a content marketing campaign involves?
The creation and promotion of online materials with the goal of increasing interest in a product or service
Question 2
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Answer:Audience segmentation
Question 3
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.
Answer:Educate
Question 4
Which of the following best describes why approaches to writing need to be adapted for online content?
Answer:Online readers have a reduced attention span, due to being flooded with information
Question 5
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Answer:Creating a content calendar
Question 6
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Answer:Session duration
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17/26
Connect through email
Question 1
Which of the following will you need to start an email marketing programme?
Answer:A way to collect people’s email addresses
Question 2
Which of the following is a common feature of email marketing platforms?
Answer:A feature allowing users to unsubscribe from your emails
Question 3
Which of these is a good practice to keep in mind when sending emails to your contacts?
Answer:Run an A/B test on your subject line to determine which one works best
Question 4
If the open rate of your emails seems low, which of the following could help you fix that?
Adjust the subject line of your email
Question 5
Which of the following statements is true when it comes to running email campaigns for a business?
Answer:There’s no need to use sponsored ads within your email marketing
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18/26
Advertise on other websites
Question 1If you own a film blog, which type of customer can you expect to reach with display advertising?Answer: People who haven't read your blog before but are interested in your subjectQuestion 2Fill in the blank: The ads on search engines are usually made up of ________.Answer: TextQuestion 3When using search engine marketing, where can your ads appear?Answer: Only on search enginesQuestion 4When setting up display advertising campaigns, who can you target?Answer:People who speak different languages
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19/26
Deep dive into display advertising
Question 1In what way can display advertising be effective?Answer: It drives traffic to your website
Question 2Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
Answer: The cost of each ad you publishQuestion 3Which of the following is true when purchasing ad placements on an advertising network?Answer: The network provides data on the click-through-rateQuestion 4If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?Answer: Retargeting with a display ad that has a discount couponQuestion 5What is the first step of display retargeting?Answer: Defining your audience
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20/26
Make the most of video
Question 1When incorporating videos into a digital strategy, which of the following tactics provides value to customers?Answer: Publishing a how-to video on their websiteQuestion 2What can using video as part of your online presence help you create?
Answer: A channel to engage with customers
Question 3Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.Answer: Creativity, planning and any budgetQuestion 4Using videos in email marketing and social media is an effective way to do what?Answer: Engage and grow your audience
Question 5How can you take advantage of video for your product/services without actually making a video?Answer: Advertise on other people's videosQuestion 6When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?Answer: Consider updating your preview images, titles or description.
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21/26
Get started with analytics
Question 1Fill in the blank: Website analytics can tell you _____________.Answer: What time of day your website gets the most traffic
Question 2Analytics can give you immediate valuable information about which type of customers?Answer: Previous and current customers
Question 3If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?Answer: How many people visiting your site book a room with you
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22/26Find success with analytics
Question 1Most web analytics tools can tell you what information about the user?Answer: Their location, type of device they're using and pages visitedQuestion 2Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.Answer: Tweak the ad's copy and analyse the results
Question 3Which section of Google Analytics can tell you whether visitors have found your website via social media?Answer: Acquisition
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23/26
Turn data into insights
Question 1Which type of data relates to a metric that can be represented with a number?Answer:QuantitativeQuestion 2What makes the data cycle useful?Answer: It helps you make the most of the data collected from marketing activitiesQuestion 3Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.Answer: 'Why'Question 4Which of the following is a benefit of using spreadsheets?Answer: Vast quantities of data can be stored, sorted and analysed quickly
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 24/26Build your online shop
Question 1What would be beneficial to include on a product description page?Answer: Reviews of the product
Question 2Which of the following is an advantage of e-commerce?Answer: Low operational costs
Question 3To an owner or administrator, what is a functional benefit of having an online store?
Answer: It provides a backend system with order management
Question 4What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Answer: Third-party payment processing
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25/26
Sell more online
Question 1Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Answer: Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
Question 2What is an example of product merchandising?
Answer: Displaying very specific, featured products on your home page
Question 3Which of the following statements is true when describing how retargeting ads workAnswer: Once a user visits your site, the code drops an anonymous browser cookie
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26/26
Expand internationally
Question 1What is the best way to translate the content on your website for a new market?
Answer: Native speakers
Question 2Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Answer: Keyword planning tools
Question 3When adapting your website for customers who speak a different language, what should you do?Answer: Translate your content with consideration to particular words and phrases
Question 4Which of the following is primarily meant to target new customers online?Answer: Search advertising
Question 5What should a business do first, when considering going into a new market?Answer: Determine its ability to deliver products and review all tax and legal information
Question 6When selling to people in different countries, what payment form should you consider using if you aren't already?
Answer: Paypal or Worldpay
Question 7Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
Answer: The legal and tax considerations in that market
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Certification exam
You've aced every tutorial in the Digital Unlocked. Ready to graduate? Take the final exam to earn your certificate.
Take a business online
Question 1What's the biggest challenge for most businesses when going online?
Answer: Developing a plan
Question 2When looking to advertise a new business online, what is one of the major benefits of display adsAnswer: They can come in many different formats
Question 3When considering whether to have a web presence for your business, which of the following is not a major factor?
Answer: How long you’ve been in business
Question 4You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touch point could you use to take advantage of this insight?
Answer: Social media
Question 5
Which are the first steps you should consider when constructing an online business strategy?\Answer: Create goals and identify a USP
Make it easy for people to find a business on the web
Question 6What is the term we use to describe how search engines categorize each piece of content?
Answer: Indexing
Question 7Fill the blank: 'Search engines _________ the internet to discover content.'
Answer: crawl
Question 8When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
Answer: Find more opportunities
Question 9There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
Answer: The quality of links is important, not the quantity
Question 10Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Answer: Write some great content they will find useful
Question 11Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
Answer: relevance
Question 12When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Answer: Above them
Question 13What is the most important thing to consider when optimising a search engine marketing campaign
Answer: Increasing the relevance of the keywords, ads, and landing page
Question 14Which search query would trigger an ad based on this keyword: [London portrait photographer]?
Answer: London portrait photographer
Reach more people locally, on social media or on mobile
Question 15Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
Answer: Local Search
Question 16When looking to promote your products and services locally, what are the benefits of using search engine ads?
Answer: You can target ads to a specific geographic area
Question 17Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?
Answer: Engaging & Inviting
Question 18Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Answer: Your audience’s interests
Question 19With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Answer: Site speed and usability
Question 20Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?
Answer: Optimised for different devices
Question 21Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Answer: Refining their content marketing strategy as they go, taking into account available data and metrics
Reach more customers with advertising
Question 22When it comes to email marketing, what do we mean by the term A/B testing?Answer: A/B testing means splitting your audience and sending each of them a different variation of your email
Question 23Which form of targeting would you use to display ads to people who have previously visited your website?
Answer: Retargeting
Question 24Which of the following is a benefit of search advertising over display advertising?
Answer: Search advertising is shown to customers who are searching for your specific terms
Question 25Which of the following is the most accurate analogy for a display advertising network?
Answer: A marketplace between online publishers and advertisers
Question 26How can your business benefit from video without making one yourself?
Answer: Advertising on other people's videos
Question 27If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Answer: Update the description to tell people more about the video
Question 28When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Answer: The time a user spends on the site
Question 29When using analytics on your website, what do we mean by the term 'conversion'?
Answer: The act of a user completing a goal
Question 30When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Answer: Find insights that can help you identify where to make improvements
Question 31How do you handle data in analytics to gain greater insights into our audience's behaviour?
Answer: Segment
Question 32When creating a presentation based on lots of data, what principle should you bear in mind?
Answer: Tailor your approach to your audience in order to tell a better story
Question 33Why should you avoid focusing on collecting as much data as possible?
Answer: The right information, at the right time, is more valuable
Sell products or services online
Question 34When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Answer: Ensure images are of a high quality
Question 35When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Answer: Set up a web-based money transfer software like PayPal
Question 36If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Answer: Retargeting
Question 37Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
Answer: hierarchical
Take a business global
Question 38If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Answer: Translated but also locally adapted for the audience
Question 39Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
Answer: accessible | supply chain | legal
Question 40Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?Answer: use online tools to help you understand where there’s a strong demand for your products
Hope you guys all get the certificate. Good luck and feel free to comment if you need answers in PDF format than you can leave your email address below. I will send you the answers in PDF format
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
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Fundamentals Of Digital Marketing: Module 1/26
The Online Opportunity
Question 1
The Increased Use of The Internet Presents A Lot Of Potential For Which Types Of Businesses?
Answer: All Businesses
Question 2
Taking A Business Online Can Involve Many Different Steps. When Starting Out, Which Activity Could Be A Part Of This Process?
Answer: Creating A Business Listing In Online Local Directories
Question 3
Which Of The Following Is The Easiest Way For Visitors To Learn About A Business While Visiting A Website?
Answer: Browsing Your Product Pages And Reviewing The Frequently AskedQuestions Page
Question 4
What Is A Key Benefit Of Having An Online Presence For A Business?
Answer:Being Visible When People Search For A Business Like Yours
This blog contains all the answers of Google Digital Unlocked of all 26 modules and final examination answers. If you are looking for final exam answer, you can find them below the answer of 26th moduleQuestion. Please fill your answers correctly, if you did a mistake once then you cannot skip to quiz again in the same module without completing the topic.
Fundamentals Of Digital Marketing: Module 2/26
Your First Steps In Online Success
Question 1
Which Tool Helps You Measure The Success Of Your Website?
Answer: Analytics
Question 2
Which Of The Following Statements Is True When It Comes To Taking A Business Online?
Answer: Use Analytics To Make Informed Decisions
Question 3
Which Term Best Describes The Business Activity That Occurs When Website Visitors Buy Products Or Services From You Online?
Answer: E-commerce
Question 4
Which Of The Following Statements Is True When Marketing Your Business Online?
Answer: Social Media Is A Great Way To Engage Your Audience
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Fundamentals Of Digital Marketing: Module 3/26
Build Your Web Presence
Question 1
Which Of The Following Statements Is True When It Comes To Developing A Web Presence For A Business?
Answer: Mobile Apps Enable Your Customers To Purchase Your Products Without Being On Your Website
Question 2
What Is A Web Server?
Answer: A Computer Connected To The Internet With Software That Allows It To Host All The Components Of Your Website
Question 3
Fill In The Blank: A __________ Is A Shortcut To Other Pages On Your Site Or Elsewhere On The Web.
Answer: Hyperlink
Question 4
Which Of The Following Is Something You'll Probably Want To Exclude From Your Website?
Answer: A Lot Of Deep Scientific Information And Detailed Statistics
Question 5
Which Of The Following Is An Example Of A 'call To Action' On A Website?
Answer: A ‘get Directions To Our Store’ Button Which When Clicked, Redirects To A Map Displaying Directions To The Store Based On The Customer’s Current Address
Question 6
What Should You Consider When Developing Your Website Content?
Answer: What Your Customers Are Looking For
Fundamentals Of Digital Marketing: Module 4/26
Plan Your Online Business Strategy
Question 1
What Is The First Step In Creating An Online Business Strategy?
Answer: Identifying Business Goals
Question 2
What Is The Purpose Of The 'see, Think, Do, Care' Framework?
Answer: To Help A Business Understand The Customer Journey Online
Question 3
Why Is Optimizing Customer Touchpoints Online Beneficial For Businesses?
Answer: It Provides Customers With Value Every Time They Come Into Contact With A Brand, Helping Build Trust
Question 4
Once You've Worked Out Your Unique Selling Point (USP), How Would You Use It In A Long-term Online Strategy?
Answer: Incorporate It Within Marketing Materials Across All Channels To Help Raise Customer Awareness
Question 5
What Type Of Information Can KPIs Provide?
Answer: Long-term Projections
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Fundamentals Of Digital Marketing: Module 5/26
Get Started with Search
Question 1
Why Are Search Engines A Great Place For A Business To Be Found?
Answer: People Who Search Are Actively Looking For Information, Products Or Services
Question 2
What Technology Do Search Engines Use To 'crawl' Websites?
Answer: Bots
Question 3
Which Of The Following Can Help A Search Engine Understand What Your Page Is About?
Answer: The Title Tag
Question 4
Fill in The Blank: Spending Money On Search Advertising Influences How Your Website Appears In ___________.
Answer: The Search Results Page
Question 5
Which Of These Is An Important Factor In The Paid Search Auction System?
Answer: How Relevant Your Ads Are
Question 6
Which Of These Can Google Search Console Help You To Do?
Answer: It Helps You Understand Which Keywords People Are Searching For On Google
Fundamentals Of Digital Marketing: Module 6/26
Get Discovered With Search
Question 1
Which Of The Following Factors Should You Consider When Optimising Your Website For Search Engines?
Answer: Site Popularity
Question 2
What Should Be The First Step Of A Structured Seo Plan?
Answer: Keyword research
Question 3
When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?
Answer:bid value
Question 4
Fill in the blank: Short strings of specific keywords with low search volume are called ___________.
Answer: Long-tail keywords
Question 5
Which of the following would be an ideal goal for an SEO plan?
Answer:Increasing how many relevant people visit your website
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 7/26
Make search work for you
Question 1
Which of the following page titles would be most suitable for a website page describing a store's return policy?
Answer: [Company Name’s] Return Policy
Question 2
Which of the following is a good way to get other websites to link to your site?
Answer: Building relationships with similar sites
Question 3
When expanding a business internationally, which of the following is most important to provide on your website?
Answer:Products and delivery details in the correct currency
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 8/26
Be noticed with search ads
Question 1
Search engine marketing can also be called what?Pay-per-click advertising
Question 2
In an SEM auction, your Quality Score is based on which aspect of your ad?
Answer: Relevance
Fill in the blank: It's possible to determine how well a/an ___________ will perform without bidding on it.
Answer: Keyword
Question 4
What should your search ad have in order to promote more clicks?
Answer: A call to action
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 9/26
Improve your search campaigns
Question 1
Which of the following is a benefit of using relevant ads and landing pages?
Answer: Higher ad positions on the search results page
Question 2
When it comes to search ads, which description best describes 'negative keywords'?
Answer: Keywords that are excluded from a campaign
Question 3
Fill in the blank: If you use __________ keywords when building your search ads, minor variations, like plurals, can still trigger the ad.
Answer: Exact Match
Question 4
What can conversion tracking in search help you measure?
Answer: How many people visiting your site from a search ad end up completing a purchase
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 10/26
Get noticed locally
Question 1
How can you improve a business's visibility to people located near you geographically?
Answer: Make sure your phone number, address and business hours are easy to find
Question 2
Which of the following is an example of a local search?
Answer: "bike shop near me"
Question 3
Which of the following is a benefit of registering your business in online local listings?
Answer: Increased likelihood of being discovered through search engines
Question 4
Which three pieces of information are essential to include first in your local directory listing?
Answer: Business name, business address, telephone numbers
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 11/26
Help people nearby find you online
Question 1
Which of the following factors help search engines determine if your business is local?
Answer:Location details on the website, quality content and how mobile friendly the website is
Question 2
When looking to attract a local audience, why it is important to optimise your website and content for mobile users?
Answer: Because local users tend to use their mobile devices when they’re out of the house
Question 3
Which of the following can help you gain visibility in search engines?
Answer:Adding relevant content that highlights the location of your business
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 12/26
Get noticed with social media
Question 1
Which of the following can businesses achieve by using social media?
Answer: Attract new audiences
Question 2
Fill in the blank: Businesses should focus on social media platforms with _______.
Answer: A relevant audience
Question 3
Which of the following is an example of a social media goal?
Answer: Drive more traffic to your store
Question 4
Which details should you look to include on a business profile page on social media?
Please drop your valuable feedback in comment section.Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 13/26
Deep dive into social media
Question 1
A robust social media plan includes which of the following?
Answer: A long-term schedule identifying when to post content
Question 2
What is the best way to put your social content in front of people who don't already follow you?
Answer: Use paid promotion to reach new audiences
Question 3
What can social media analytics tools help you measure when assessing campaign results?
Answer: Whether the visitor clicked on a paid ad or organic listing
Question 4
Which of the following is a pitfall when using social media for business?
Answer: Not having the resources to respond to comments andQuestions in a timely manner
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 14/26
Discover the possibilities of mobile
Question 1
When looking to ensure your website is easily accessible by mobile users, what should you focus on doing first?
Answer:Optimise your site
Question 2
What does responsive design mean?
Answer:Your website will adapt to suit whichever device it is being viewed on
Question 3
When it comes to optimising your website's SEO for mobile users, which of the following is a crucial factor to keep in mind?
Answer:Performance and usability
Question 4
What can a business use to send messages to users who have already downloaded their app?
Answer : Push Notification
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 15/26
Make mobile work for you
Question 1
When considering how mobile users will search for your business, which types of keywords should you focus on?
Shorter keywords and phrases
Question 2
Before running search ads, you should make sure your site is mobile-friendly. Which scenario best describes a mobile-friendly experience for a customer?
Answer:The site works on different mobile devices
Question 3
Which of the following can be used to target an audience when using some social media ads?
Answer:People’s relationship status
Question 4
When making video content for your display ads, what is most important to ensure?
Videos are relevant, short and include a CTA
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 16/26
Get started with content marketing
Question 1
Which of the following is an accurate definition of what a content marketing campaign involves?
The creation and promotion of online materials with the goal of increasing interest in a product or service
Question 2
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Answer:Audience segmentation
Question 3
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.
Answer:Educate
Question 4
Which of the following best describes why approaches to writing need to be adapted for online content?
Answer:Online readers have a reduced attention span, due to being flooded with information
Question 5
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Answer:Creating a content calendar
Question 6
Which of the following metrics could help you understand which blog post is resonating the most with your audience?
Answer:Session duration
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 17/26
Connect through email
Question 1
Which of the following will you need to start an email marketing programme?
Answer:A way to collect people’s email addresses
Question 2
Which of the following is a common feature of email marketing platforms?
Answer:A feature allowing users to unsubscribe from your emails
Question 3
Which of these is a good practice to keep in mind when sending emails to your contacts?
Answer:Run an A/B test on your subject line to determine which one works best
Question 4
If the open rate of your emails seems low, which of the following could help you fix that?
Adjust the subject line of your email
Question 5
Which of the following statements is true when it comes to running email campaigns for a business?
Answer:There’s no need to use sponsored ads within your email marketing
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 18/26
Advertise on other websites
Question 1If you own a film blog, which type of customer can you expect to reach with display advertising?Answer: People who haven't read your blog before but are interested in your subject
Question 2
Fill in the blank: The ads on search engines are usually made up of ________.
Answer: Text
Question 3
When using search engine marketing, where can your ads appear?
Answer: Only on search engines
Question 4
When setting up display advertising campaigns, who can you target?
Answer:People who speak different languages
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 19/26
Deep dive into display advertising
Question 1In what way can display advertising be effective?
Answer: It drives traffic to your website
Question 2Which of the following is an example of the type of data that advertising networks automatically collect and share with businesses?
Answer: The cost of each ad you publish
Question 3Which of the following is true when purchasing ad placements on an advertising network?
Answer: The network provides data on the click-through-rate
Question 4If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?
Answer: Retargeting with a display ad that has a discount coupon
Question 5What is the first step of display retargeting?
Answer: Defining your audience
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 20/26
Make the most of video
Question 1When incorporating videos into a digital strategy, which of the following tactics provides value to customers?
Answer: Publishing a how-to video on their websiteQuestion 2
What can using video as part of your online presence help you create?
Answer: A channel to engage with customers
Question 3Fill in the blank: As a small business, creating videos to showcase your business or product requires only ______.
Answer: Creativity, planning and any budget
Question 4Using videos in email marketing and social media is an effective way to do what?
Answer: Engage and grow your audience
Question 5How can you take advantage of video for your product/services without actually making a video?
Answer: Advertise on other people's videosQuestion 6When looking at your video analytics, you discover people are only watching the first few seconds of your video. What should you do?
Answer: Consider updating your preview images, titles or description.
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 21/26
Get started with analytics
Question 1Fill in the blank: Website analytics can tell you _____________.
Answer: What time of day your website gets the most traffic
Question 2Analytics can give you immediate valuable information about which type of customers?
Answer: Previous and current customers
Question 3If your key business goal is to get people to book rooms at your guesthouse, what data are you most likely to be interested in?
Answer: How many people visiting your site book a room with you
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 22/26
Find success with analytics
Question 1Most web analytics tools can tell you what information about the user?
Answer: Their location, type of device they're using and pages visitedQuestion 2Fill in the blank: If an ad is not performing well, one effective tactic is to _____________.
Answer: Tweak the ad's copy and analyse the results
Question 3Which section of Google Analytics can tell you whether visitors have found your website via social media?
Answer: Acquisition
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 23/26
Turn data into insights
Question 1Which type of data relates to a metric that can be represented with a number?
Answer:QuantitativeQuestion 2What makes the data cycle useful?
Answer: It helps you make the most of the data collected from marketing activitiesQuestion 3Fill in the blank: Actionable insights can be described as explaining the ______ of an online marketing campaign.
Answer: 'Why'
Question 4Which of the following is a benefit of using spreadsheets?
Answer: Vast quantities of data can be stored, sorted and analysed quickly
Question 5:
If you needed to showcase which parts of a website are being clicked on the most, which presentation type should you consider?
Heat map
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 24/26
Build your online shop
Question 1What would be beneficial to include on a product description page?
Answer: Reviews of the product
Question 2Which of the following is an advantage of e-commerce?
Answer: Low operational costs
Question 3To an owner or administrator, what is a functional benefit of having an online store?
Answer: It provides a backend system with order management
Question 4What is the name of the process that describes what happens when a customer is taken to a separate site to complete a transaction before being sent back to the original site again?
Answer: Third-party payment processing
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 25/26
Sell more online
Question 1Which of the following is a sign that customers are having trouble using a particular device to make purchases?
Answer: Analytics shows you have a lot of mobile visitors, but very few purchases through mobile
Question 2What is an example of product merchandising?
Answer: Displaying very specific, featured products on your home page
Question 3Which of the following statements is true when describing how retargeting ads work
Answer: Once a user visits your site, the code drops an anonymous browser cookie
FUNDAMENTALS OF DIGITAL MARKETING: MODULE 26/26
Expand internationally
Question 1What is the best way to translate the content on your website for a new market?
Answer: Native speakers
Question 2Before starting to promote products to other countries online, what could you use to gauge demand for your product in that specific market?
Answer: Keyword planning tools
Question 3When adapting your website for customers who speak a different language, what should you do?
Answer: Translate your content with consideration to particular words and phrases
Question 4Which of the following is primarily meant to target new customers online?
Answer: Search advertising
Question 5What should a business do first, when considering going into a new market?
Answer: Determine its ability to deliver products and review all tax and legal information
Question 6When selling to people in different countries, what payment form should you consider using if you aren't already?
Answer: Paypal or Worldpay
Question 7Which of the following options is important to research when planning to expand delivery of products and services to customers across the globe?
Answer: The legal and tax considerations in that market
Found any mistakes/unansweredQuestions? Please help us to improve by letting us know in the comment section.
Certification exam
You've aced every tutorial in the Digital Unlocked. Ready to graduate? Take the final exam to earn your certificate.
Take a business online
Question 1
What's the biggest challenge for most businesses when going online?
Answer: Developing a plan
Question 2
When looking to advertise a new business online, what is one of the major benefits of display ads
Answer: They can come in many different formats
Question 3
When considering whether to have a web presence for your business, which of the following is not a major factor?
Answer: How long you’ve been in business
Question 4
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touch point could you use to take advantage of this insight?
Answer: Social media
Question 5
Which are the first steps you should consider when constructing an online business strategy?\
Answer: Create goals and identify a USP
Question 6
What is the term we use to describe how search engines categorize each piece of content?
Answer: Indexing
Question 7
Fill the blank: 'Search engines _________ the internet to discover content.'
Answer: crawl
Question 8
When looking to optimise the performance of a website to improve its search engine ranking, using 'long tail keyword terms' in your SEO plan often allows you to...
Answer: Find more opportunities
Question 9
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
Answer: The quality of links is important, not the quantity
Question 10
Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Answer: Write some great content they will find useful
Question 11
Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
Answer: relevance
Question 12
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Answer: Above them
Question 13
What is the most important thing to consider when optimising a search engine marketing campaign
Answer: Increasing the relevance of the keywords, ads, and landing page
Question 14
Which search query would trigger an ad based on this keyword: [London portrait photographer]?
Answer: London portrait photographer
Reach more people locally, on social media or on mobile
Question 15
Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
Answer: Local Search
Question 16When looking to promote your products and services locally, what are the benefits of using search engine ads?
Answer: You can target ads to a specific geographic area
Question 17
Using social media for business purposes can be very different to running personal profiles. If you're looking to attract people to your social network, what tone of voice should you consider?
Answer: Engaging & Inviting
Question 18
Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Answer: Your audience’s interests
Question 19
With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Answer: Site speed and usability
Question 20
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn't what?
Answer: Optimised for different devices
Question 21
Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Answer: Refining their content marketing strategy as they go, taking into account available data and metrics
Question 22
When it comes to email marketing, what do we mean by the term A/B testing?
Answer: A/B testing means splitting your audience and sending each of them a different variation of your email
Question 23
Which form of targeting would you use to display ads to people who have previously visited your website?
Answer: Retargeting
Question 24
Which of the following is a benefit of search advertising over display advertising?
Answer: Search advertising is shown to customers who are searching for your specific terms
Question 25
Which of the following is the most accurate analogy for a display advertising network?
Answer: A marketplace between online publishers and advertisers
Question 26
How can your business benefit from video without making one yourself?
Answer: Advertising on other people's videos
Question 27
If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Answer: Update the description to tell people more about the video
Question 28
When using analytics programmes on your website, which of these do not fall under the category of a dimension?
Answer: The time a user spends on the site
Question 29
When using analytics on your website, what do we mean by the term 'conversion'?
Answer: The act of a user completing a goal
Question 3
0When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Answer: Find insights that can help you identify where to make improvements
Question 31
How do you handle data in analytics to gain greater insights into our audience's behaviour?
Answer: Segment
Question 32
When creating a presentation based on lots of data, what principle should you bear in mind?
Answer: Tailor your approach to your audience in order to tell a better story
Question 33
Why should you avoid focusing on collecting as much data as possible?
Answer: The right information, at the right time, is more valuable
Question 34
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Answer: Ensure images are of a high quality
Question 35
When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Answer: Set up a web-based money transfer software like PayPal
Question 36
If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Answer: Retargeting
Question 37
Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
Answer: hierarchical
Question 38
If you are looking to expand your company's presence online internationally, which of the following should you consider with regards to your online content?
Answer: Translated but also locally adapted for the audience
Question 39
Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
Answer: accessible | supply chain | legal
Question 40
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
Answer: use online tools to help you understand where there’s a strong demand for your products
----------------------
Question 1
What’s the biggest challenge for most businesses when going online?
Developing a plan
Question 2
When looking to advertise a new business online, what is one of the major benefits of display ads?
They are seen by everyone
Question 3
When considering whether to have a web presence for your business, which of the following is not a major factor?
How long you’ve been in business
Question 4
Which are the first steps you should consider when constructing an online business strategy?
Create goals and identify a USP
Question 5
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Social media
Make it easy for people to find a business on the web
Question 6
What is the term we use to describe how search engines categorise each piece of content?
Indexing
Question 7
What’s the first step in the search engine optimisation process for your website?
Keyword research
Question 8
When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
Keyword Research
Question 9
There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
Links hidden within images on sites improve your SEO performance
Question 10
When optimising a website for search, what impact do meta and title tags have on the search engine?
They are embedded messages that help the search engine determine what’s on the page
Question 11
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Above them
Question 12
When advertising using Search Engine Marketing (SEM), you only pay…
when your ad is clicked by someone
Question 13
When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Quotation marks
Question 14
When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
To understand what is working and what is not
Reach more people locally, on social media, or on mobile
Question 15
Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
Create a listing
Question 16
When looking to promote your products and services locally, what are the benefits of using search engine ads?
You can target ads to a specific geographic area
Question 17
Why is social media a great tool for your business to build trust and engagement with your audience?
You can share offers and discounts exclusively to your following
Question 18
What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
Website analytic tools
Question 19
Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
Apps allow you to send push notifications
Question 20
Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
Optimised for different devices
Question 21
Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
SEM Rush
Reach more customers with advertising
Question 22
When it comes to email marketing, what do we mean by the term A/B testing?
A/B testing means splitting your audience and sending each of them a different variation of your email
Question 23
When planning your display advertising, what does the word ‘placement’ mean?
The size and position of your ad
Question 24
When advertisers run online ads that typically include an image for people to click on, it’s called…
Display advertising
Question 25
When discussing display advertising, what is an ad network?
A platform allowing the advertiser to advertise on websites within the network
Question 26
Which of the following is a key strategy for distributing your video content?
Share videos across all of your digital marketing tools
Question 27
What can you do to help your videos appear in search results?
Make the content really interesting
Track and measure web traffic
Question 28
In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Dimension
Question 29
When using analytics programmes on your website, which of these do not fall under the category of a metric?
Browser users use to access your site
Question 30
When it comes to web analytics, what insights can you gather using analytics tools?
How people interact with your website
Question 31
What do website analytics allow you to do?
Understand users behaviour and improve the effectiveness of your digital marketing efforts
Question 32
When creating a presentation based on lots of data, what principle should you bear in mind?
Stick to visual graphics only, as everyone will prefer this presentation format over tables and text
Question 33
What is the benefit of using digital data?
It can help you make informed decisions and improve online performance
Sell products or services online
Question 34
Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
Automated complaints process system
Question 35
When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Ensure images are of a high quality
Question 36
Analytics can help optimise your website for which of the following?
For different devices, navigation & search
Question 37
When trying to increase the product sales on your website, one way to achieve this is to_________?
send multiple follow up emails once a purchase has been made
Take a business global
Question 38
Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
buy new domains for the country
Question 39
If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
Left the same, and not translated
Question 40
When looking to expand your business internationally on social media, what should you do first?
Analyse platforms popular in that area
1. When it comes to email marketing, what do we mean by the term A/B Testing?
A- A/B Testing means splitting your audience and sending each of them a different variation of your email
2. When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
A- Above them
3. There are many ways you can improve the performance of your website from an SEO perspective. When it comes to link building, which of the following statements is accurate?
A- The quality of the links is important and not the quantity
4. Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
A- create a listing
5. What is the first step in the search engine optimization process for your website?
A- Keyword Research
6. A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
A- Provides search engines with more consistent and clear information about what is on the website
7. Which are the first steps you should consider when constructing an online business strategy?
A- Create goals and identify a USP
8. Where does the domain name of a website primarily sit?
A- In the URL
9. How can a business benefit from using analytics on their website?
A- It will show you where your audience comes from
10. Which is the biggest challenge for most businesses when going online?
A- Developing a plan
---------------
QUESTION: What’s the biggest challenge for most businesses when going online?
Developing a plan
QUESTION: When looking to advertise a new business online, what is one of the major benefits of display ads?
They can come in many different formats
QUESTION: Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
Internet Protocol
QUESTION: Which are the first steps you should consider when constructing an online business strategy?
Create goals and identify a USP
QUESTION: When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?
The consideration phase, when customers start to research potential products to buy
QUESTION: Fill the blank: ‘Search engines the internet to discover content.’
crawl
QUESTION: When using a search engine, what is the name of a word or phrase somebody types to find something online?
Search query
QUESTION: When ranking websites on search engine results pages, which element of a website do search engines value the most?
Unique, engaging, relevant content
QUESTION: A lot of factors can affect how well a website will rank on search engines. What role does metadata have in this process?
Provides search engines with more consistent and clear information about what’s on the website
QUESTION: Gaining backlinks to your website is a great way to improve the SEO performance. What best practice will encourage people to link back to your site?
Write some great content they will find useful
QUESTION: Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the of your keywords, adverts, and landing pages.
relevance
QUESTION: Which of the following is a benefit of Search Engine Marketing (SEM)?
Reach out to potential customers actively looking for your product or service
QUESTION: What is the most important thing to consider when optimising a search engine marketing campaign?
Increasing the relevance of the keywords, ads, and landing page
QUESTION: When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?
Quotation marks
QUESTION: Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _.
Local Search
QUESTION: When looking to promote your products and services locally, what are the benefits of using search engine ads?
You can target ads to a specific geographic area
QUESTION: Using social media for business purposes can be very different to running personal profiles. If you’re looking to attract people to your social network, what tone of voice should you consider?
Engaging & Inviting
QUESTION: Building a plan will help you to focus your efforts when using social media. What should you consider when making your social media plan?
Your audience’s interests
QUESTION: When it comes to mobile, how would you define usability?
The visitor’s experience on your site
QUESTION: Mobile advertising is a great tool for marketers, but all that good work could be undone if your website isn’t what?
Optimised for different devices
QUESTION: Which of the following actions would be most effective for a business to take in order to help them progress towards achieving their content marketing goals?
Refining their content marketing strategy as they go, taking into account available data and metrics
QUESTION: Which of the following factors can impact the open rate of your email campaigns?
The subject line of the email
QUESTION: When advertisers run online ads that typically include an image for people to click on, it’s called…
Display advertising
QUESTION: Which of the following is a benefit of search advertising over display advertising?
Search advertising is shown to customers who are searching for your specific terms
QUESTION: Why is it important that you set goals when planning your display ad campaigns?
To help determine the performance and allow for optimisation
QUESTION: Which of the following is a key strategy for distributing your video content?
Share videos across all of your digital marketing tools
QUESTION: How can your business benefit from video without making one yourself?
Advertising on other people’s videos
QUESTION: In the world of analytics, the time the user spent on your site is considered which type of data?
Metric
QUESTION: When using analytics programmes on your website, which of these do not fall under the category of a dimension?
The time a user spends on the site
QUESTION: How do you handle data in analytics to gain greater insights into our audience’s behaviour?
Segment
QUESTION: What do website analytics allow you to do?
Understand users behaviour and improve the effectiveness of your digital marketing efforts
QUESTION: What is the benefit of using digital data?
It can help you make informed decisions and improve online performance
QUESTION: Why should you avoid focusing on collecting as much data as possible?
The right information, at the right time, is more valuable
QUESTION: Which of these is not a benefit for businesses using fully integrated e-commerce platforms?
Automated complaints process system
QUESTION: When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?
Ensure images are of a high quality
QUESTION: Analytics can help optimise your website for which of the following?
For different devices, navigation & search
QUESTION: If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?
Retargeting
QUESTION: Fill in the blank: When considering expanding a business internationally, the best place to start is to__________?
use online tools to help you understand where there’s a strong demand for your products
QUESTION: If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?
Translated but also locally adapted for the audience
QUESTION: When looking to expand your business internationally on social media, what should you do first?
Analyse platforms popular in that area
QUESTION: Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
Where your customers go after leaving your website
QUESTION: Website hosting servers have their own unique IP address, what does this address consist of?
Numbers
QUESTION: Where does the domain name of a website primarily sit?
In the URL
QUESTION: When planning your website, what is one of the key things you should consider?
What you want your customers to do on the site
QUESTION: When considering whether to have a web presence for your business, which of the following is not a major factor?
How long you’ve been in business
QUESTION: Fill the blank: When managing SEM campaigns, the best way to optimise your quality score is to improve the _________ of your keywords, adverts, and landing pages.
relevance
QUESTION: Fill the blank: ‘Search engines _________ the internet to discover content.’
crawl
QUESTION: Which search query would trigger an ad based on this keyword: [London portrait photographer]?
London portrait photographer
QUESTION: How is a spreadsheet defined?
An interactive computer application for the organisation, analysis and storage of data
QUESTION: Which of the following is a benefit of display advertising over search advertising?
Appearing on relevant websites offering advertising space
QUESTION: When using analytics on your website, what do we mean by the term ‘conversion’?
The act of a user completing a goal
QUESTION: What is the benefit of using digital data?When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?
Find insights that can help you identify where to make improvements
QUESTION: When it comes to web analytics, what insights can you gather using analytics tools?
How people interact with your website
QUESTION: When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
It can identify how your offering is different in comparison to your competitors
QUESTION: When you’re building a business website, what purpose does a server have?
It hosts your website
QUESTION: Which of the following will be achieved by including an offer in a Search Engine Marketing (SEM) ad?
It will help the ad stand out and encourage people to click it
QUESTION: How can businesses benefit from using analytics on their website?
It will show you where your audience comes from
QUESTION: When advertising using Search Engine Marketing (SEM), you only pay…
when your ad is clicked by someone
QUESTION: What are three key considerations when evaluating keywords for search engine optimisation?
Frequency, competition, relevance
QUESTION: To improve your website’s SEO performance, when should you consider updating your SEO plan?
When you add a new service or product
QUESTION: Fill the blank: When it comes to promoting a business locally, search engines can _______________ your business in the search results page if the user is near your location.
prioritise
QUESTION: When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?
Use online analytics tools to measure engagement
QUESTION: Fill in the blank: When search engines use factors like geolocation, IP address and location based search terms to produce geographically tailored results, this is called _____________.
Use online analytics tools to measure engagement
QUESTION: When looking to promote a business on social media, what is a good way to grow your social media following or engagement quickly?
Paid advertising
QUESTION: What can you achieve if you divide your search engine marketing account into relevant campaigns and ad groups?
Ensure people see relevant ads that relate to their search query
QUESTION: What’s the first step in the search engine optimisation process for your website?
Keyword research
QUESTION: When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
Above them
QUESTION: Search engines see the content on a website as written code, how can you help search engines identify the images on your website?
Give them descriptive names
QUESTION: When looking to increase the presence of a website, putting together your search engine optimisation plan will help you plan your steps. Which activity would be first on the list?
Keyword Research
QUESTION: When running a search engine marketing campaign, what goal do you expect to achieve by having conversion tracking on your site?
To understand what is working and what is not
QUESTION: If you want to track a completed order in your website, what would be a proper place to add the conversion tracking code?
Order confirmation page
QUESTION: Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.
prevent
QUESTION: You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
Social media
QUESTION: Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.
Paid keywords
QUESTION: When creating a presentation based on lots of data, what principle should you bear in mind?
Tailor your approach to your audience in order to tell a better story
QUESTION: When using analytics programmes on your website, which of these do not fall under the category of a metric?
Browser users use to access your site
QUESTION: What is one of the benefits of using templates for your email marketing campaigns?
You can reuse the same template
QUESTION: What can you do to help your videos appear in search results?
Give detailed descriptions of its content
QUESTION: Retargeting allows you to…
Target users, based on the specific actions they take on your site
QUESTION: When planning your display advertising, what does the word ‘placement’ mean?
The exact location of your ad on a particular page of a website
QUESTION: When using display advertising, what could you include in an ad to achieve the goal of driving more sales?
Promotions and special offers
QUESTION: Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?
hierarchical
QUESTION: When it comes to email marketing, what do we mean by the term A/B testing?
A/B testing means splitting your audience and sending each of them a different variation of your email
QUESTION: When looking to optimise the performance of a website to improve its search engine ranking, using ‘long tail keyword terms’ in your SEO plan often allows you to…
Find more opportunities
QUESTION: We use them every day, but what is the overall purpose of a search engine?
To help the user find the most relevant answer to their query
QUESTION: When discussing display advertising, what is an ad network?
platform allowing the advertiser to advertise on websites within the network
QUESTION: If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
Update the description to tell people more about the video
QUESTION: How can you attract social media users to share your video content online?
Tag them in posts
QUESTION: When creating video marketing content on a budget, what is the first thing you should consider doing?
Planning your content
QUESTION: Which of the following is the most accurate analogy for a display advertising network?
A marketplace between online publishers and advertisers
QUESTION: Which form of targeting would you use to display ads to people who have previously visited your website?
Retargeting
QUESTION: In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?
Dimension
QUESTION: With more and more users using mobile to look at websites, it is key that you optimise your site so users can find it when searching online. Which two elements should you look to optimise for improved SEO performance?
Site speed and usability
QUESTION: Digital marketing isn’t just about selling your products internationally. It can be used to great effect for local businesses. What do we mean by ‘local businesses’?
A business that operates from a specific geographic location
QUESTION: When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
% of people who clicked on a link in the email out of the total recipients
QUESTION: Fill the blanks: When advertising internationally, you should make your business ______ to the new market, consider the ___________ and any possible ___________ implications.
accessible | supply chain | legal
QUESTION: Fill The Blank: In The World Of Display Advertising, Remarketing Is A Way To _________.
display a pop up on your website when people visit it
QUESTION: When looking to introduce e-commerce functions to your website, which of the following would be the best first step?
Set up a web-based money transfer software like PayPal
QUESTION: What are the benefits of using social media when looking to advertise your business locally?
You can target ads to a specific local audience
QUESTION: Which of the following would be described as a good business goal to set for your social media campaigns?
Increase audience engagement
QUESTION: Google Search Console “Crawl” reports let you monitor…?
If Google can view your web pages
QUESTION: When trying to promote your business locally, what three key bits of information should be present in your directory listing?
Business name, address, phone number
QUESTION: When optimising a website for search, what impact do meta and title tags have on the search engine?
They are embedded messages that help the search engine determine what’s on the page
QUESTION: Mobile apps are a great tool to engage with customers on the go. What is one of the major benefits of a mobile app over a website?
Apps allow you to send push notifications
QUESTION: When looking to create video content for your marketing strategy, what three best practices should you look to include?
Short, relevant, include a call to action
QUESTION: Why is it important to reach customers on their mobiles when advertising locally?
People use their phones while they are on the go
QUESTION: “Because online attention spans are shorter, a great hook or opening sentence is important to draw people in.” What is this a best practice example of?
Writing engaging online copy
QUESTION: Why is social media a great tool for your business to build trust and engagement with your audience?
You can share honest reviews about your product or service
QUESTION: Which of the following tools could be used to gain an insight into the phrases and questions people search for about a given subject online?
Answer The Public
QUESTION: Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
Send them offers when they enter a certain geographical area
QUESTION: What is the term we use to describe how search engines categorise each piece of content?
Indexing
QUESTION: When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?
Use the Google Keyword research tool or Bing Keyword research tool
QUESTION: Which of the following is a core benefit that content marketing can bring to a business’s online presence?
It can improve sales by directing more traffic to your website
QUESTION: When looking to get noticed locally online, what information should you ensure is on your website as a minimum?
Your physical location details
QUESTION: When looking to advertise your business to mobile users, social media advertising can be really effective because…
it allows you to target people based on their likes and interests
QUESTION: There are lots of social media platforms out there, but what is a benefit of using smaller, more niche social media platforms for your business?
Your content will be put in front of specific audiences
QUESTION: Analytics can help optimise your website for which of the following?
For different devices, navigation & search
QUESTION: When trying to increase the product sales on your website, one way to achieve this is to_________?
provide the customer with relevant suggested purchases
QUESTION: What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?
Website analytic tools
QUESTION: There are many ways you can improve the performance of a website from an SEO perspective. When it comes to link building which of the following statements is accurate?
The quality of links is important, not the quantity
QUESTION: When building a website for a business, what type of design should it have in order to be “mobile friendly”?
A responsive design
QUESTION: Local directories are a great tool for getting noticed locally online. What would be the first step in using a directory?
Create a listing
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